Always strive for a win-win with every interaction
Be sustainable and help others to be too
Help your community... locally, regionally, and globally
Have fun and build cool things
Its the journey, not the destination
Our Story
LooUQ started in 2016 at the Technology Innovation Center operated by Michigan State University, across from the main campus in downtown East Lansing. Originally, LooUQ was a software company, with the mission to build IoT tools for cloud integration. I had 25+ years of experience in information technology, data centers, and communications.
And... a passion for tech toys.
East Lansing was great, it allowed LooUQ to hire a long-time friend (Mike) to help build the cloud tools. When LooUQ pivoted to include communications hardware in 2018, I was able to find a very bright aspiring engineer (Jensen) at SpartaHack (Michigan State's Official Hackathon), he helped LooUQ build up our embedded development capabilities.
Many thanks to them both.
Next chapter: Circuit River/LTEm
LooUQ started a determined effort to build hardware components in 2018. I picked embedded modems because I felt better communication options was an inflection point to IoT adoption.
Jensen, who was now an intern with LooUQ, and I spent the better part of a year improving the LTEmC driver and building up features. The LTEm1 modems started selling, not by the tens of thousands, but revenue is revenue as every startup CEO understands.
As change is inevitable... Mike and Jensen went their separate ways with my best wishes; both are good friends !
Traverse City...
LooUQ's New Home
In 2019 LooUQ moved to Traverse City in the northwestern corner of Michigan's lower-peninsula. Yep, that was a snowy year.
LooUQ continued to innovate. Then COVID. Following the shutdown, innovation meant finding components to build modems, which lead to the LTEm2, which LooUQ still manufactures and sells today.
LooUQ Today… Change Yet Again
Still in Traverse City, a vibrant and surprisingly "tech" town up north.
LooUQ recently added Nordic Semiconductor to the lineup and have the first Nordic based product the MTC2-N9151 modem. Leveraging the power of Nordic’s nRF9151 module has allowed LooUQ to certify the MTC2-N9151 on Skylo’s satellite network. Yet stay grounded with other partners working on DECT-NR+.
LooUQ does contract design and development for clients in areas of mutual interest. Contract software development spans embedded "C" to cloud (Azure), while hardware design services focus on remote sensing and communications.
LooUQ continues to innovate with our hardware products, which going full circle are now LooUQ’s primary business. In summer of 2026 LooUQ discontinued the LQcloud offering as a retail product. Now we focus on building partnerships as the vehicle to helping our customers find everything they need to build great solutions.
